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trusted by 10,000+ customers
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4.8 / 5.0 average consumer reviews in Korea
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#1 Korea youtuber awards 2023
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Over 3 million dermatology clinical trials
top picks
CU Vitamin U
Vitamin U Cream
CU Clean-Up
Enriched Energizing Cream
Lassie El
Enzyme Angelcica Powder Wash
Lassie El
Enzyme Oat Scrub Powder Wash
Common Concerns
Aging
Don't let wrinkles and sagging skin ruin your confidence. Age well with our anti-aging line.
dryness
Fall in love with our range of light to rich texture creams formulated for mature skin and harsh climates.
sensitive
Redness and irritation got you down? Fight back with our calming and soothing solutions.
trouble
Struggling with acne-prone and extra oily skin? Try our formulas designed to clear up those trouble areas.
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Dermatologist-Approved
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Clinically-Proven
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Founder-Tested
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Mature-Skin
Read our customer reviews
"Finally, a premium K-beauty site that truly understands mature skin! At 52, I’ve struggled to find products that address my wrinkles and sagging skin. The Enriched Energizing Cream has completely transformed my skin. It looks more radiant and noticeably firmer. Thank you for finding these products. I’m a customer for life!"
"What a gem of a site for true K-beauty lovers! The premium brands here are hard to find elsewhere, and the products transformed my routine. Outstanding customer support when I had a question. 10/10!"
Why Thousands Trust Our Brands
100% Authenticity Guaranteed
Sourced directly from each brand. No fakes. Just the real thing.
routine-based, results-driven care
We help you build a routine that delivers visible, lasting results, and not just follow trends.
Curated, not overwhelming
Every product is vetted. Most are clinically proven and dermatologist-tested. And all are science-backed.
Skin-first standards
All brands meet strict safety formulation, with a focus on functional, cosmeceutical, proven ingredients.
TRENDING
CU Clean-Up
Enriched Energizing Cream
CU Vitamin U
Vitamin U Cream
Lassie El
Enzyme Angelcica Powder Wash
CU Clean-Up
Enriched Oil in Serum
Dr. Solution
Cicaming Centeca B5 Pad (80 Pads)
Lassie El
Enzyme Oat Scrub Powder Wash
Dr. Solution
PDRN Bakuchiol Cream 100
CU Vitamin U
Vitamin U Serum
Dr. Solution
PDRN Bakuchiol Ampoule 100
Dr. Solution
Cicaming Madeca B5 Cream
CU Clean-Up
EX-C RE N Calm Ampoule
CU Clean-Up
Collagen Cream
Dermatologist-approved & clinically-tested
A simplified, high-performance 3-step routine that deeply cleanses, hydrates, reduces visible wrinkles, and evens skin tone. Delivering visible results for those who are busy.
Premium Authentic Korean Skincare - Curated + Clinically-Approved
Solutions for aging, dryness, and sensitive skin - backed by science.
Featured collection
Vitamin U
Anti-Aging Routine Set
CU Clean-Up, Lassie El
Ultimate Nourishing Routine
CU Clean-up, Lassie El, Dr. Solution
Sensitive Care Set
CU Clean-Up
Trouble Care Set
Skincare by grace
worried about aging skin?
Beautiful skin begins with a great skincare routine. As our skin matures, it develops wrinkles, fine lines, feels dry, and eventually starts to sag. It looks dull and tired.
But it doesn't have to be this way!
If you want beautiful, healthy, and glowing skin, you've come the right place.
START YOUR JOURNEY TODAY!